Measurement design
Define useful events and reporting needs.
- Campaign objectives and KPI definitions
- Event and conversion tracking plans
- Consent and data handling requirements
Marketing / Marketing Analytics & Tracking
Marketing Analytics & Tracking
Campaign measurement planning, event tracking and marketing dashboards.
Discuss this service
Understand the activity behind your campaigns
Understand the activity behind your campaignsYour goals.
Your goals.
A practical approach.
Agree what counts as a meaningful action, where the information comes from and how the team will review it. We connect channel reporting with the business questions the data should help answer.
We define the scope, responsibilities, tools, review points and delivery requirements with you before starting. Your priorities shape the plan and the work we deliver.
WHAT WE HANDLEThe detail behind
The detail behind
dependable support.
A clear scope makes a better partnership. We shape these activities around your actual workload.
Implementation
Configure the agreed measurement connections.
- Website and campaign event tracking
- Channel and CRM reporting connections
- Dashboard and report setup
Validation and insight
Check the data and make the review process repeatable.
- Tracking validation and data checks
- Campaign reporting and interpretation
- Documentation and measurement reviews
A CONNECTED DELIVERY APPROACHThe right skills.
The right skills.
A team that connects.
We agree the skills, responsibilities and delivery stages around your requirements. These are the areas we bring together for your service.
A TYPICAL WORKFLOWFrom the first request
01 02 03
From the first request
to the final handover.
Discover and scope
Review your current setup, users and goals, then agree deliverables and acceptance criteria.
Implement and review
Deliver the agreed work in reviewable stages, with feedback and approvals along the way.
Launch and improve
Validate the result, plan the handover and agree any ongoing support or optimisation.
Built for a better working day.
A defined scope
Agree the requirements, priorities and responsibilities before delivery starts.
Connected delivery
Keep the work aligned with your existing processes and relevant business systems.
A usable handover
Review the agreed deliverables together and document the next steps.
IN PRACTICE
Start with your business requirements.
Campaign measurement planning, event tracking and marketing dashboards. We agree the tools, dependencies, review process and delivery plan around your existing setup.
The final scope and delivery plan are agreed around your requirements.A FEW USEFUL ANSWERS
All questions ↗Before we get started.
Can this service connect with our existing setup?
We review the systems, assets and access requirements during discovery. Any integration or migration work is defined in the agreed scope.
How do you scope and price the work?
We discuss the requirements, deliverables, dependencies and ongoing support needs before preparing a proposal. Timelines and costs depend on the agreed scope.
CONNECTED SERVICES
More in Marketing.
YOUR NEXT CHAPTER STARTS HERELet's make
Let's make
good things happen.
Tell us where you need support. We'll work through the right services, scope and practical details with you.
LET'S FIND YOUR FIT
Where can we help?
Choose a service to start your conversation with our team.
A conversation built around your business.